The good old Yellow Pages or phone book have quickly become a thing of the past and many companies are keen to ensure they are visible online in order to appeal to the mass market.
With the majority of businesses having an online presence it is unsurprising that it is difficult to stick out of the crowd, purely because there are so many websites relating to the same niche or field of work.
Whilst you may strive to implement the most efficient SEO methods, you may still not see any progress in your search engine ranking reports and this may be because you have underestimated the power of social media.
Social media sites like Facebook, Twitter and LinkedIn are a huge influence on our society, and to ignore this will result in a lower level of success. Such sites give ample opportunity to appeal to a huge market of potential consumers and they can result in building a community of followers from all around the world.
If you think it is just a case of creating a profile on Facebook for example, then you are unfortunately wrong. In order to see performance improvement when you check my positions, you will need to build a community around your profile and interact with people by sharing quality resources through various media?s, and all the time you will be promoting your website.
Integrating social media into your SEO campaign also comes with the added benefit of link building resources. The links you can generate from these sites will be organic and highly favoured by the search engines, thus the more quality links you can obtain the more multiple traffic sources you will reap resulting in increased improvement in your search engine ranking reports.
Search engines now recognise the importance of social media for web users and have thus adjusted their algorithms to provide more relevant content including social networking profile entries, and optimising your website through social media will preserve your current search listings, whilst providing you with more search exposure. Videos, profile pages, blogs etc all help to increase the number of organic positions you can achieve and will improve your websites performance overall. You can also integrate tracking tools so that you can observe your progress with social media optimisation, showing you the number of times your site has had a mention, the use of your keywords and the amount of links you have generated.
Long gone are the days of launching a basic SEO campaign and watching your site rise in the search engine ranking reports. SEO is far more complex now than it has ever been, ever changing and adapting to meet the needs of the developments and changes in our society and online habits. If you integrate social media into your campaign, you will most definitely see the results ? check for yourself at Check My Positions!
If you require detailed analysis of your website performance, visit Check My Positions and get your comprehensive Search Engine Ranking Reports today!
Tags: Internet marketing
Source: http://articles.buildabetterbusinessonline.com/the-integration-of-social-media-into-seo/
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