The As Seen On TV marketing strategy has made possible the discovery of alternative ways to do tasks in a more simplified way with the use of ingenuous inventions. There?s a wide choice of tools that are being sold using this approach. The reason it is still popular these days is that it continues to generate sales to some new, as well as, old inventors, at least for some.
The Level of Success
Even the founder of this marketing strategy can?t fully explain the unpredictability of the consumer?s buying decisions. Despite a well structured infomercial, there are still many ads that don?t succeed. As a matter of fact, it has been estimated that only 10% of all products advertised through TV infomercials became blockbusters. The rest either generated just enough sales to sustain the business or simply became lackluster. One of the probable reasons of unsuccessful infomercials is because of the failure to understand the current trend of the market and the culture of the consumer?s buying habits.
The only thing that manufacturers actually do is simply put up an ad that will be as truthful as possible and insert some artful stints to increase the chances of success. This is probably a good thing to know most especially that some doubt the authenticity of these kinds of advertisements. However, no one can deny as well that not all products work in the same way for different types of people. So it is always expected that there are naysayers in every batch.
The Changing Times
Media is now flooded with attractive celebrities promoting the products of multinational companies and other big corporations. Secondly, ratings are harder to find and many TV stations are struggling to compete just to get the biggest audience share possible. Also, TV at present is undoubtedly not only the place where ads are effectively channeled. And lastly, social media has affected almost every aspect of advertising including standard infomercials. These are but some of the changes that have affected the direct response marketing industry. This means that it is in a tougher time period that faces lots of other competing advertising platforms. In this regard, an infomercial made 15 years back will most likely fail if launched today. This is the reason product demonstrations on TV have been overhauled.
If you have noticed, those who are still watching infomercials today often belong to the 30s, 40s or higher age groups. Kids, teens and particularly the young adults usually do not have the luxury of time and interest to watch these TV ads. It is either they are busy doing their work or school tasks or probably because they don?t use TV that regularly because of too much smart phone and Internet immersion. By carefully identifying the target age group, one can create a more effective As Seen On TV advertisement. Understanding this realization is one of the reasons that keep manufacturers afloat in their business.
Know the reason why not all As Seen On TV, products generate good sales. Know that manufacturers try to advertise their products as truthfully as possible. It?s just that the authenticity of infomercials is sometimes questioned because of varying customer feedback.
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