Facebook to Marketers, It?s Time for a Click to Action

You Like me...you really Like me. Wait. Maybe you don't really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our "user-generated" content campaigns. We measure success by the Likes, comments, shares, the number of conversations, and reach. While the Likes are rising, we?re starting to recognize the pattern...I guess we never really defined why you should "Like" us beyond the initial click. We just took for granted that a Like equated to an opt-in. This general scenario is more common than you may think. That's all about to change however.

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